Pricing: Our standard rate is $0.23 per record for LCNI newspapers.
Circulation Solutions usually requires you to send via email 2 separate files. One file contains local, expired subs within a 17-month date range. The other file contains all local, active subs to make sure they are not contacting people who are already subscribing to the newspaper.
Once Circulation Solutions begins calling and getting subscription commitments, they will send the sales to you via fax daily. The list will include names, addresses, phone numbers, and the date of the sale. Put the new subscriptions on your CM2 system immediately and bill them that day. (Circulation Solutions usually sells subscriptions for 6 months but Sue Myers from The Pioneer News, gives an option on the bill to subscribe for 12 months and get 1 month free. She usually has 50 up sells). At the end of two weeks if they have not paid, send 2nd bill. At the end of four weeks if they have not paid, expire them.
Always track the number of subscriptions for each Circulation Solutions promotion. Set up a User Definable Field for each promotion. Ex. CS Month/Year. You should calculate the percentage to see how well the promotion did. Once the initial expiration date of the subscription has been reached, you can track to see how many subscribers renewed a second time.