POINTS FOR NEW OUTLETS
The following points can be helpful when selling new single
are a convenience for their customers.
will help build traffic in the store.
newspapers are fully returnable
is no cash outlay in advance.
inventory to maintain.
turnover of product.
racks are supplied free of charge.
signs are supplied free of charge.
increase store profits. $.05-$.10 cents per paper is a good margin, often better
than most store items at 10-20% of a $.50 cent sale.
Product display becomes extremely important in single copy
sales. The visibility of the product is crucial in determining the number of
impulse sales that will be obtained on a daily basis. The best location in a
store is on the counter, near the cash register. If a rack is used, it should
be located as close to the checkout stand as possible.
RETAIL BARCODES & SCAN-BASED
barcodes: are a necessity in the modern
age. LCNI provides them free, under a corporate license. Contact Kim or Deannie
if you need a retail barcode.
Scan-based trading agreements: It is okay to sign such agreements that allow for us to be paid only on
the copies run through retail scanners. Also, it would be okay to count all
copies that leave the store (except for returns we pick up), even though we pay
on scans, just like we do at racks. The few copies stolen by (mostly) store
employees should get credited just like rack theft as sales, if people can make