Why It Works

• The Anderson News reaches
14,748 readers per issue.

• An average of 2.5 people reads
each copy of the Anderson News

• Circulation of 5,899 x 2.5 readers = 14,748

• This means your advertising
dollar reaches more people!

People read the Anderson News
from cover to cover.

Front News 90%	Classifieds 56%	Local Schools 47%	Lifestyle / Features 50%	Local Ads 36%	Editorials 36%
Front New 9%	Classifieds 27%	Local Schools 33%	Lifestyle / Features 26%	Local Ads 38%	Editorials 36%

Read Frequently

Read Always

The Anderson News is more trusted
than other information sources

Anderson News 82%	Herald Leader 74%	Radio 63%	TV 56%	Internet 34%	Direct Mail 22%
Chart Data: Very Trustworthy ("4" or "5" on a 5-point scale)