Why It Works

The Central Kentucky News-Journal
reaches 19,791 readers per issue.

• An average of 2.6 people read
each copy of the News-Journal.

• Circulation of 7,612 x 2.6 readers = 19,791

• This means your advertising
dollar reaches more people.

The Central Kentucky News-Journal has loyal readers.

• 57% have read the News-Journal for 11+ years.

• 82% read all or most of the newspaper

• 68% report keeping the paper around
for a few days or until the next copy arrives.

The News-Journal is the most
trusted information source.

News-Journal 87%	C.J. 74%	Radio 72%	TV 55%	Internet 40%	Direct Mail 31%
Chart Data: Very Trustworthy ("4" or "5" on a 5-point scale)

The News-Journal is the primary
source for information on
jobs, homes, and autos.

What source do you use most when looking for advertising information about job opportunities, real estate and automotive needs?

News-Journal 80%

Internet 7%

Courier-Journal 4%

TV 2%

Other 4%

None 2%

People read the Central Kentucky News-Journal from cover to cover.

Main News
7%

Local Scl News 33%

Editorial
28%

Classified Ads
28%

Social 31%

Local Ads
36%

Main News
92%

Local Scl News 43%

Editorial
47%

Classified Ads
43%

Social 35%

Local Ads
30%

Read Frequently

Read Always