Why It Works

The Henry County Local
reaches 12,731 readers per issue.

• An average of 2.7 people read
each copy of the Henry County Local.

• Circulation of 4,715 x 2.7 readers = 12,731

• This means your advertising
dollar reaches more people.

Demographics of Henry County Local readers

Average age: 39.9 years

23% are professional/managerial/technical

56% of households with some college or better

68% own their home

55% have children under 18 at home

Average reader household income: $52,358

People read the Henry County
Local from cover to cover.

News 74%	Community 54%	Public Records 45%	Perspectives 42%	Classifieds 43%	School 36%	Retail Ads 25%
News 16%	Community 30%	Public Records 26%	Perspectives 28%	Classifieds 26%	School 32%	Retail Ads 30%

Read Frequently

Read Always

Readers see advertisements in the Henry County Local as valuable parts of the newspaper.

(1) Classifiied Ads 90%	(2) Retail Ads 88%
Read Always, Frequently, or Occasionally

Most Henry County Local readers
spend time with every issue.

(1) 0 of 4
10%

(2) 1 of 4
11%

(3) 2 of 4
10%

(4) 3 of 4
10%

(5) 4 of 4
58%

Issues read of the last four