|
The Herald News is the primary
source for information on where to shop
"What media is your primary
source of local
retail store advertising information, information
about sales & where to shop in your local area?"
|
Herald
News
54%
|
Other
Newspaper
21%
|
Direct
Mail
13%
|
Radio
4%
|
TV
3%
|
Word
of Mouth
2%
|
Other
3%
|
Herald News readers sometimes
travel out of their home area to shop.
|
Elizabethtown
82%
|
Louisville
24%
|
Campbellsville
16%
|
Bardstown
5%
|
Bowling
Green
4%
|
|
Chart Data: Other areas
shopped in past 30 days
|
Herald News readers spend
both in and out of their local area
Percentage of dollars spent
outside local area
(excluding groceries)
|
37%
These readers spend most of their dollars near home
|
22%
These readers spend most of their money away from home
|
41%
These readers spend some of their dollars near home and the
rest away
|
|
