Why It Works

• The Herald News reaches
12,682 readers per issue.

• An average of 2.7 people reads
each copy of the Herald News

• Circulation of 4,697 x 2.7 readers = 12,682

• This means your advertising
dollar reaches more people!

People read the Herald News
from cover to cover.

Local News 89%	Community 65%	Opinion 54%	Classifieds 41%	Retail Ads 34%	Ad Inserts 26%
Local News 10%	Community 16%	Opinion 24%	Classifieds 35%	Retail Ads 38%	Ad Inserts 38%

Read Frequently

Read Always

Readers see advertisements in the Herald News as valuable parts of the newspaper.

Classified Ads 99%	Retail Ads 97%	Ad Inserts 91%
Chart Data: Read Always/Frequently/Occasionally

Most Herald News readers
spend time with every issue.

0 of 4 0%	1 of 4 3%	2 of 4 4%	3 of 4 5%	4 of 4 88%
Chart Data: Issues read of the last four