Why It Works

• 69% have read the
KY Standard for 11+ years.

• 82% read all or most of the newspaper.

• 62% report keeping the paper around
for a few days or until the next copy arrives.

People read the KY Standard
from cover to cover.

Local News 13%	Obituaries 18%	Editorials 42%	Opinion Page 36%	Local Scl News 31%	Classified Ads 28%	Local Ads 44%
Local News 86%	Obituaries 68%	Editorials 37%	Opinion Page 42%	Local Scl News 43%	Classified Ads 45%	Local Ads 29%

Read Frequently

Read Always

The KY Standard is more trusted
than other information sources.

KY Standard 82%

Courier-Journal
71%

Radio
68%

Television
67%

Internet
41%

Direct Mail 24%

Chart Data: Very Trustworthy ("4" or "5" on a 5-point scale)