Why It Works

• The Oldham Era reaches
19,098 readers per issue.

• An average of 2.5 people reads
each copy of the Oldham Era

• Circulation of 7,639 x 2.5 readers = 19,098

• This means your advertising
dollar reaches more people!

The Oldham Era has loyal readers.

• 41% have read the Oldham Era for 11+ years

• 77% read all or most of the newspaper

• 72% report keeping the paper around
for a few days or until the next copy arrives

People read the Oldham Era
from cover to cover.

Local Ads 29%	Classifieds 46%	Local Schools 42%	Opinion 30%	Lifestyles 32%	Calendar 31%
Local Ads 48%	Classifieds 31%	Local Schools 30%	Opinion 40%	Lifestyles 36%	Calendar 38%

Read Frequently

Read Always

The Oldham Era is the primary source
for local community, government
and entertainment news.

Oldham Era
52%

Television
25%

Courier-Journal
16%

Radio
5%

Internet
1%

Other
1%

The Oldham Era is the primary source
for information on jobs, homes, and autos.

What source do you use most when looking for
advertising information about job opportunities,
real estate and automotive needs?

Oldham Era
49%

Courier-Journal
35%

Radio
1%

TV
2%

Internet
7%

Don't Know
1%

None
2%

Other
3%

The Oldham Era is more trusted
than other information sources.

Oldham Era
80%

Courier-Journal
61%

Radio
57%

TV
56%

Internet
33%

Direct Mail
19%