The Pioneer News reaches 19,622 readers per issue.

• An average of 2.6 people read
each copy of the Pioneer News.

• Circulation of 7,547 x 2.6 readers = 19,622

• This means your advertising
dollar reaches more people.

The Pioneer News has loyal readers.

• 47% have read the Pioneer News for 11+ years.

• 77% read all or most of the newspaper

• 64% report keeping the paper around
for a few days or until the next copy arrives.

The Pioneer News is the
most trusted information source

Pioneer News 81%
C.J. 59%
Radio 55%
TV 52%
Internet 30%
Direct Mail 16%
Chart Data: Very Trustworthy ("4" or "5" on a 5-point scale)

The Pioneer News is the
primary source for information on
jobs, homes, and autos

Pioneer News 45%
Courier-Journal 42%
Internet 6%
TV 2%
Don't Know 2%
None 3%

People read from cover to cover

Classified Ads
21%
Local Scl News 24%
Local Ads
41%
Obituaries 23%
Social News 40%
Calendar 34%
Editorials 35%
Classified Ads
61%
Local Scl News 57%
Local Ads
40%
Obituaries 56%
Social News 35%
Calendar 40%
Editorials 34%
Read Frequently
Read Always
Pioneer-News Online • 502-543-2288 • © 2010 Landmark Community Newspapers, LLC • Source: Pulse Reader Research, 2001
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